Last week, we wrapped up the last NBGNO of the year with a cause very close to my heart... "Knock Out Cancer!". I can't think of a better way to close out the season than with an event that not only unites women but also draws attention to a disease that has touched the lives of so many people. Together, we dedicated our workouts to those that have been personally affected by breast cancer. We shared stories, we learned more about the disease, and we celebrated the 26-year-strong partnership of New Balance and Susan G. Komen.
During this 26 year timeframe, the LaceUp365 program developed by New Balance has raised approximately $30MM for the Susan G. Komen Foundation. What's the main goal? To someday have a world without breast cancer AND to live a healthy lifestyle EVERY DAY.
Check out this setup! Eliza on the left and Susan on the right. Their energy is ELECTRIC! The workouts were incredible. I know that every gal walked away sweaty, confident, excited, and feeling like they just kicked cancer's ass.
FIERCE on so many levels.
When we got back to the store - the energy was incredible. Everyone got some appetizers and cocktails and then it was time to hear Dr. Priscilla Brastianos share her story. I was honored to have met Dr. Brastianos at both the Komen "Race for the Cure" and at the NBGNO event last year. She is beyond amazing. She is a woman on a mission with a deeply personal connection and passion for finding a cure for breast cancer. She has won numerous awards and accolades including being named a Komen Research Grantee. Dr. Brastianos is the Director of the Brain Metastasis Program at Mass General and is part of the teaching faculty at Harvard Medical School. When she's not analyzing DNA, teaching, or saving lives -- she lives a healthy lifestyle -- running the Charles and writing poetry.
This year and last, Dr. Brastianos shared a fact with us that HAS ALWAYS STUCK WITH ME... READY FOR THIS?
-- REGULAR EXERCISE REDUCES YOUR RISK OF BREAST CANCER BY 20%.
If that doesn't motivate you... I don't know what will. 20% is HUGE. That is why it is so important to share our knowledge and participate in these types of events. Knowledge truly is power.
As the night carried on... we continued to share stories, mingle, and celebrate the night.
It was a truly special evening. Thank you NEW BALANCE for an incredible season of NBGNOs. Until next year, my friends... xo!